Remove customer

LeadSloth

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

My favorite sessions was presented by Maureen Thorman of National Instruments about customer segmentation based on web traffic: unfortunately this sessions will not be presented in Boston, that’s a bummer. Twitter & Questions. I will try to tweet as many sessions as possible at the LeadSloth Twitter page.

Manticore 100
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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. Marketing is starting to see sales as a customer who demands high-quality leads. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Customer Support.

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. B2B Marketing Zone.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), This will differentiate them, and will allow them to increase the revenue per customer. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Inbound Marketing is more than just SEO.

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Marketing Automation Trends for 2010

LeadSloth

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Erik Bower, Co-founder, Marketbright (No Twitter). Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Scott Mersy , VP Marketing and Products, Genius.com. Maria Pergolino , Sr. Marketing has none.