The Effective Marketer

FEBRUARY 19, 2013

I believe it is a matter of understanding a few important things before making a decision, such as: How long is your sales cycle? What is the profile of your ideal customer? Who are the decision makers and all the personas involved? What content has already been created? Which content pieces were successful in the past and why?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

SEPTEMBER 11, 2013

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Content Framework.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Content Framework.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

JUNE 1, 2011

The magic relies on the higher conversion rates throughout the sales cycle. Here’s the intersting part, because anyone can implement technology to automate what goes out to customers and prospects. According to Sirius, Marketing Automation technology paired with good processes can yield 4x to 5x the number of closed deals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

FEBRUARY 9, 2012

“Increased output is not directly linked to a greater number of leads or customers or higher profit. Shorten sales cycle. Lets sale show when their prospects are engaging online. Combine inbound AND outbound programs. Ensure you have nurturing programs too. The Right Marketing Program Mix.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JUNE 1, 2012

Plug the resulting content inventory into a matrix containing the buyer personas and the sales cycle (different lead stages). If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. Rinse and repeat.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MARCH 22, 2012

The Customer Buying Cycle Framework. Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps. Create a knowledge base with relevant content that your sales team can leverage during the sales cycle. Inbound marketer. Create : Automation expert.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100