The Effective Marketer

APRIL 26, 2012

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. Understanding the social structure of potential networks is an important part when planning your social strategy.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

FEBRUARY 9, 2012

“Increased output is not directly linked to a greater number of leads or customers or higher profit. That’s where lead nurturing comes in — you need to invest in the process of building relationships with qualified prospects, with the goal of earning their business when they are ready to buy. The Right Marketing Program Mix.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Maybe not so much. That is all nice and good, I said, but let’s first decide on why we are going to do it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 7, 2012

However, the problem with email marketing is that it’s very much like a relationship, difficult to keep the excitement and enthusiasm up for a long period of time. If an email campaign is a relationship, then every great relationship starts with communication. This is true for both the marketer and the recipient. Take a Survey.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100