Lattice

NOVEMBER 12, 2019

Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy.

Account Based Marketing 100

Account Based Marketing ABM Marketing Prospects Marketing Strategy 100

Lattice

OCTOBER 4, 2016

Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

SEPTEMBER 26, 2016

Who nurtures on-going relationships with customers at your company? Ask 10 different people this question and I’ll bet you get …

Companies 127

Companies 127

Lattice

SEPTEMBER 21, 2016

With predictive analytics, marketers get a complete view of the customer, and can pass the highest value leads over to sales, while using a precise customer profile to create customized nurtures for those not yet ready to buy. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100