What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?
Salesforce Marketing Cloud
OCTOBER 10, 2023
A sales cycle is the collection of sequential stages sales reps follow when converting a prospect into a customer. The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. The sales cycle has seven stages, from customer research to close.
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