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Onalytica B2B

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services. Brand loyalty and trust are decreasing. At the same time brand loyalty and trust are at an all-time low, consumer attention spans are shorter than ever before.

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Interview with ?Shep Hyken

Onalytica B2B

Shep Hyken – Customer Service Expert, Keynote Speaker and NYT Bestselling Author. Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training. Shep has a team of trainers and facilitators that take his customer service concepts to a deeper level.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? Searches for “product reviews” are increasing.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

René Power – Smile for the camera – Using video to deliver kickass B2B customer service! René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. Attract new customers. Increase conversion rates.