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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Source: Hubspot.

Jigsaw 144
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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Are PQLs the New MQLs in Sales?

Hubspot

MQLs and SQLs are remnants of the early days of SaaS when the needs of the customer took a backseat to the internal priorities and processes of the company. Product qualified leads (PQLs) are potential customers who have used a product and taken actions signifying a strong likelihood of becoming a paying customer. What is a PQL?

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HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. And HubSpot’s banner year: Doubled customers to over 5,000. Enriched customer info from Hoovers and Jigsaw.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

HubSpot particularly comes to mind, which is a testament to their own marketing skills. Many demand generation systems already make it easy to look up data about prospects from sources like Hoovers or JigSaw and to infer the location and company of anonymous visitors from their IP address. external data.

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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

Choosing and understanding your niche is essential if you want to attract the right customers to your ecommerce store. Focusing on a niche market also gives you the opportunity to get to know your customer base on a deeper level. Top Ecommerce Niches. A niche is simply a smaller and more specific subsection of a larger market.