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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Those factors are: • Providing relevant, useful and original content.

Landing Pages 100
Landing Pages Lead Scoring Lead Ranking PPC 100
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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies.

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SEM Cost Per Click Enterprise Management Paid Search Agency 222
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