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The Forward Observer

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? His clients include Google, Visa, and Oracle, to name-drop a few. Do you want to stand out in a very competitive market?

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

They met at software startup Bitium, which they helped lead to an acquisition by Google. About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

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