The Effective Marketer

SEPTEMBER 11, 2013

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. Sales Enablement Content.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. Sales Enablement Content.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

MARCH 13, 2012

Give prospects and customers the big picture: what you do, what problems you solve, what benefits you offer, and why people should buy from you. Subcategory of Products: FAQs. Instead, identify the content you must have for launch, and then schedule the content you want to have for future phases of the project. Category: Testimonials.

Planning 100

Planning Allocation Ad Building Content 100