DiscoverOrg

JANUARY 2, 2019

As customers , we got used to the big-data treatment – fast. We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. Highlights include a contracting tech stack, increased emphasis on customer experience , and renewed focus on preventing churn.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

FEBRUARY 12, 2019

DiscoverOrg loves our customers. And our customers – like Alicia Young , Manager of Sales Development at Panoply – love DiscoverOrg. We want to build a personal relationship with our customers, helping them succeed beyond their use of DiscoverOrg. When a customer crushes their sales goals , we’re proud for them.

Ideal Customer Profiles 29

Ideal Customer Profiles Enterprise Management Account Based Marketing B2B Sales 29

DiscoverOrg

APRIL 25, 2017

Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Sadly, all of these dramatic statements are false, but people love to repeat them anyway. Remember the Sony Betamax ? Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. For B2C and service-oriented sellers, it might be Facebook first. How often have you gone on Facebook, started scrolling … and noticed that an hour just went by?

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. For B2C and service-oriented sellers, it might be Facebook first. How often have you gone on Facebook, started scrolling … and noticed that an hour just went by?

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

AUGUST 24, 2017

B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers. For clarity’s sake, both B2B and B2C are influenced by customers, but that’s not the point. B2B brands fare better with customers when they use emotive rather than rational marketing messages. But even this is changing.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191