Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. Is Twitter or Facebook the image you carry? Is Twitter or Facebook the image you carry? Both limit easily achievable possibilities. Then, you need to deal with social media.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

MARCH 26, 2012

You have shifted content focus from vendor and product collateral, to customer educational content. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You understand the need to think like a publisher. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120