customer 
ViewPoint
APRIL 12, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics.
NuSpark Consulting
JANUARY 21, 2012
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.
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