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Good Reads for B2B Marketing - More CMO/CIO Alliance

ViewPoint

APRIL 12, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. When published, that connection or company would be notified they have been mentioned. Online content in the sales and marketing industries is dynamic and constantly changing.

PointClear 120
PointClear B2B Marketing CMO Marketing Management 120
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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.

Demand Generation 100
Demand Generation Lead Generation Demand Generation 100
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