Rev

APRIL 12, 2023

At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. Each ABM campaign requires careful planning and an intimate understanding of what will resonate with each customer segment.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. Do you have a large mailing list or a small one? Mailchimp.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

PureB2B

MARCH 28, 2017

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. I am the customer — I want these communications to come through email. How could it not be so?

Social Media 148

Social Media Media Paid Content Webinar Metrics 148