LeadSloth

AUGUST 24, 2010

For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. Keeping It Manageable. How can you keep it all manageable?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

MARCH 16, 2009

So the people behind ActiveConversion gave me a demo to show they are more than a niche player. However, customers can also use any of the 10 ESPs that they have integrated with. Basic web analytics is also included, so many customers don’t use additional web analytics. Anonymous Visitor Identification. Conclusion.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

FEBRUARY 15, 2010

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

JULY 29, 2009

In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# With a paid trial the customer has already chosen a solution. Over 100,000 Downloads!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100