Martech

DECEMBER 16, 2022

We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. What is a DXP? Dig deeper: Reinventing the digital experience platform.

Digital Experience Platform 82

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 82

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. As this happens, expect the lines to blur between CDPs and other tools and platforms.

Work Management 66

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 66

Martech

DECEMBER 26, 2023

There will be questions and issues that only humans can answer, and if customers can’t easily gain access to a support team when needed, their company loyalty may begin to waver.” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

Martech

DECEMBER 18, 2023

Dig deeper: What is digital transformation? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you.

eCommerce 94

eCommerce Marketing AI Best Practices Consulting 94

The Customer

AUGUST 3, 2021

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. While such analytics can be useful in helping companies discern trends in customer behavior, data is a poor proxy for real human experience. The Next Level of Customer Loyalty. TECHNOLOGY.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

ClickZ

AUGUST 16, 2022

Start with trust and loyalty. When emphasizing a cookie-less marketing model, companies should start by building a new level of trust and loyalty with their audiences. Cultivate truly valuable experiences. Surveys : Can surveys be annoying? Set up a digital experience platform (DXP).

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Customer Surveys. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. NICE CXone. ?NICE Key Features.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52