Klout and the Reality of Return on Influence
Convince & Convert
MARCH 6, 2012
” Mark: I’m thinking, wow, people don’t react this way over pagerank. I made a proposal to my publisher, McGraw-Hill , and this was the tricky part. Maybe Narrowcasting Trumps Broadcasting. One guy said to me on my blog, “Mark, are you with me? We’ve got to stop this.” This is something new.
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