Klout and the Reality of Return on Influence
Convince & Convert
MARCH 6, 2012
” Mark: I’m thinking, wow, people don’t react this way over pagerank. I made a proposal to my publisher, McGraw-Hill , and this was the tricky part. Maybe Narrowcasting Trumps Broadcasting. People would say, “Well, I have a Klout score of 67, therefore I must be a social media consultant.
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