Choozle

MARCH 2, 2024

If you’re looking to thrive in a world without third-party cookies, check out thi s comprehensive guide that provides a path forward with strategies that you can deploy today. Montulli explored various potential solutions before ultimately opting for the cookie, a decision he later elaborated on in a blog post.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Valasys

JULY 30, 2019

In this online form of advertising the promotional messages of a company appear on the third-party websites or the search engine result pages, such as publishers or social networks. One needs to explain one’s offers & comply with a privacy policy, in which one should disclose how they manage the privacy of users.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Choozle

APRIL 30, 2024

The combination of new technology, changing consumer behavior, and updated regulations means the old ways of reaching customers aren’t going to cut it anymore. Advertisers leverage CTV’s flexibility to communicate with customers along their buying journey. Privacy-first frameworks like UID 2.0 gaming consoles, and more.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.

Privacy 122

Privacy Advertising Agencies Marketing AI Advertisements 122

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). It embodies everything marketers ever wanted to get out of data!

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). ATS enables individuals to participate in a two-way value exchange with brands and publishers.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). ATS enables individuals to participate in a two-way value exchange with brands and publishers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 30, 2021

“With our many types of cause areas combined with the different ways consumers can interact with us, there was no way to scale and provide a cohesive customer experience without leveraging technology,” said Jessica Frost, GreaterGood’s Chief Brand Officer. We also have a publishing and petition arm. Read more here.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79