Chris Koch

AUGUST 21, 2009

Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for. Here are some questions to ask: Do customers view of you as a thought leader; if not, can they envision you moving into that role? What are customers’ areas of interest?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Chris Koch

AUGUST 21, 2009

Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for. Here are some questions to ask: Do customers view of you as a thought leader; if not, can they envision you moving into that role? What are customers’ areas of interest?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

MARCH 18, 2011

Now, you may think that because I’m using revenue and thought leadership together in the same sentence that I’m going to reveal some secret way to measure the link between the white paper you published last month and the complex solution sale you make six months from now. Use ideas to attract and nurture leads.

Work Management 100

Work Management Thought Leadership Marketing Management Paper 100

Chris Koch

JANUARY 15, 2010

Assuming CIOs would be willing to accept the pay cut, and smart and determined as they are, I’m certain that few have the talent for or interest in the publishing process. Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. What am I paying for?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JANUARY 8, 2010

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Your internal learning network should integrate with the ones you want to build for customers. The rest is promotion.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

FEBRUARY 5, 2010

Regardless, it’s a twist on an old consultant’s trick: Gain attention and credibility with press, customers, and influencers by creating your own definition, which gives you the ability to insert the “what we call x…” phrase into descriptions of otherwise basic things. What are customers’ areas of interest?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

OCTOBER 1, 2010

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. But marketers must lead and support SMEs in the development and publishing processes. Marketers today are too focused on the publishing part. So they are all here for your enjoyment.)

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. The ultimate risk in business is that your customers stop buying from you because they don’t trust you.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100