ViewPoint

APRIL 12, 2013

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

MARCH 19, 2015

A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends. I n 2015, however, it is projected to grow slower than display advertising and search. Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

JANUARY 31, 2013

As publisher of TeleSmart’s “Trend Report,” Josiane has spent most of the last decade tracking the biggest challenges that sales leaders face each year. Millennials thrive on positive reinforcement, but also approach their customers with a focus on celebrating their goals and achievements. The Inside Sales Superhero to the Rescue.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120