Zoominfo
AUGUST 9, 2018
If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!
DotDigital
OCTOBER 7, 2021
Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. The ASA then got involved and it was an all-around sobering moment for those of us in email marketing. Keep it clean: Data hygiene is important too.
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Martech
SEPTEMBER 21, 2021
Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Dynamic content creation.
SalesIntel
JUNE 30, 2021
Data quality enables the marketers and sales reps to perform the most effective outreach, with targeted content, to the correct decision-makers that are ready to buy. On the other hand, data quantity opens up the field for more opportunities to produce more leads and establish a larger pipeline.
Litmus
MARCH 8, 2024
Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. 2022 : Generative AI sees it’s biggest boom with the release of ChatGPT and DALL-E 2.
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