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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

The psychographics of your audience is where you will find the levers that will move marketing forward. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot. Understand their needs, pain points, and decision-making processes. Go deeper than demographics and even firmographics.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Use your data on your subscriber’s interests to curate content that you know they’ll love. Especially if you offer a lot of different types of products, segmenting your customers by purchase type is a great way to determine what their interests are so you can offer curated products that you know they’ll love.

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5 Marketing Plan Examples to Help You Write Your Own

Hubspot

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Create highly detailed buyer personas using psychographics instead of traditional demographics. HubSpot’s Comprehensive Guide for Content Marketing Strategy.

Planning 101
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B2B Marketing in Martech Age

Valasys

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. 4) Re-energize Your Email marketing efforts: HubSpot predicts that email marketing will continue to grow in the year 2020.

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Top 5 Tips for Creating an Effective Video Marketing Strategy

ClearVoice

83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Zweig currently works on video strategy for the mass-media company, which is the global curator of content for brands like Discovery Channel, Food Network, Animal Planet, TLC, HGTV, VICE, Travel Channel and others.

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Digital Does Not Mean "Just Build a Website"

Hubspot

Digital Is Not a Technical Challenge; It Is a Psychographic Challenge. Digital consumers have a new set of needs, which I bucket in three areas: context, curation, and customization. Use Curation to Cut Through the Clutter. It is all about curation. percent of total circulation (paid, verified and analyzed nonpaid).

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5 Emails Your Association Should Send to Increase Memberships

Hubspot

For an example from outside of the nonprofit space, take a look at the following message from HubSpot. Start by segmenting your member database by demographic and psychographic traits that are relevant to your organization (i.e. Remember that you’re connecting with a human being on the other side of the computer screen.