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Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation. Heres what they found. Bookmark the permalink. Highlight.

Hello Ello: What You Need to Know About This New Social Networking Site

Vertical Response

In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Privacy concerns and experiments have users complaining. Facebook’s continuous algorithm updates and the necessity to pay for boosted posts and ads in order to garner page engagement also has many businesses groaning.

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Everything You Need to Know About User-Generated Content


That can take a lot of forms: Content curation. For local businesses, Yelp is the 800-pound gorilla of user-generated content (okay… maybe after Facebook). Spin it into tweets, Facebook updates, Pinterest boards, images for your newsletter or more. Read the Terms of Service, the FAQs and the forums/help pages of whatever site you’d like to use the review/testimonial from.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!