Remove Curation Remove Examples Remove Media Plans Remove PR
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Best Marketing Books You Need To Read

Brightedge

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. The book is a good introduction to the role of social media marketing and PR.

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The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 4 Best Content Planning Tools. 4) CoSchedule. 2) Google Trends.

Planning 145
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. The killer app isn’t information, it’s curation. Social curation at work.

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Brand awareness: A marketer’s guide

Liveintent

How to build brand awareness Measuring brand awareness Examples of brand awareness campaigns. After all, what happens once you’ve targeted everyone on Facebook aged 18-35, for example? You go back to your media plan and diversify. Examples of brand awareness campaigns. Why is brand awareness important?

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 119
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Are You Growing Enough Voices

Convince & Convert

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. Im Jay Baer.

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Your corporate website needs to become a trap

Biznology

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Social Media Ranks Low for Small Business.