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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each. Involve both sales and marketing in the conversation.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

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Technographics: A Guide to What, Why and How

PureB2B

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. What hardware or software is a company using? The same thing happened in B2B marketing.

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AI workflows for marketers—and recommended tools for each

MKT1

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

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Reclaiming the Inbox: How Video Can Make Business Emails Personal Again

Vidyard

” Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments. Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction.

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Reclaiming the Inbox: How Video Can Make Business Emails Personal Again

Vidyard

Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments. Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction.