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Technographics: A Guide to What, Why and How

PureB2B

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Identify high-potential clients.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

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PathFactory’s Content Intelligence Connects Marketing Generated Buying Signals to Sales to Accelerate Deal Cycles

PathFactory

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Visit PathFactory.com to learn more.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.

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7 Ways to Take the Media World by Storm

Convince & Convert

Jay: Do you believe some sort of content marketing software is becoming required to do this well? For curation , look at PublishThis or Curata. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Why should they be interested in you? For production , look at DivvyHQ , Kapost or InboundWriter.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Manticore Technology, Marketo, Eloqua, to name a few).