Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

EMagine B2B Blog

JANUARY 19, 2015

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. CTR – Click Through Rate. Like most things in life, the higher the CTR the better.

Cost per Lead 40

Cost per Lead Work Management Marketing Management Paid Search Agency 40

Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. Step 1: Creating Video Content It’s no longer true that the cost of video production, equipment, and facilities is a barrier for creating engaging video content. It is an amazing time to be in sales.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Rev

NOVEMBER 20, 2018

For example, this benchmark report from WordStream includes conversion benchmarks for B2B companies doing paid search and display ads, stats based on 14,197 US WordStream customers: Click-Through Rate (CTR) —the percentage of users who clicked on a paid search ad— 2.41%. The Full Impact of Low Conversion on Revenue Production.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

For example, this benchmark report from WordStream includes conversion benchmarks for B2B companies doing paid search and display ads, stats based on 14,197 US WordStream customers: Click-Through Rate (CTR) —the percentage of users who clicked on a paid search ad— 2.41%. The Full Impact of Low Conversion on Revenue Production.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Lead Liaison

MARCH 7, 2018

And so the next level of what we call the “Click through rate” the CTR, your conversion rate, and then your cost per acquisition. So they started on homepage and then they moved through a couple of product pages and then finally, the Contact Us page. There’s performance metrics for each of those.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CTR: Clickthrough Rate. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. Learn more about how marketers can use APIs here. B2B: Business-to-Business. B2C: Business-to-Consumer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28