60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CTR: Clickthrough Rate. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. 60 Common Marketing Acronyms. B2B: Business-to-Business.
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