Remove Cost per Acquisition Remove CTR Remove Product Remove Salesforce.com
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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Maybe you would take them to a page that has your product that they can download.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. CTR: Clickthrough Rate.