Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Ten states have filed a lawsuit against Google and Facebook parent company Meta charging them with colluding to force out competition in the online advertising sector. The nine largest U.S. 5: Frequency caps.

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

SnapApp

NOVEMBER 1, 2016

Facebook offers several different types of paid media opportunities, both within the feed and through its network of partners (including Instagram.) users, marketers using targeted Facebook ads can get in front of highly specific groups of people. These channels allow marketers to connect with their extremely engaged audiences.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Marketing Insider Group

FEBRUARY 5, 2024

Gitnux) 85% of Facebook users watch videos with the sound off. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

OCTOBER 9, 2014

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. YouTube Ads.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. 57% of all content is shared on Facebook.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100