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Quick Wins: Choosing Your Keywords

Ledger Bennett

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking. Searching the tags will serve a similar experience as specific keywords which will display their videos.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3%