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How to Measure Email Success in 2015: A Call to ROI

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That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. MQLs/Cost Per MQL. SQLs/Cost Per SQL.

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The Best of the Best: 2016 Video Marketing Awards

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NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. These videos worked, with a 95% response rate and Terminus sold out the conference with 300 attendees.

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