CTR Eloqua Response Rate Sales Qualified Leads 
The Point
JANUARY 13, 2015
Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate.
Vidyard
NOVEMBER 11, 2016
Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Recognizing the potential of personalized video, they launched a targeted campaign to more than 10,000 leads to increase awareness and identify their most engaged prospects.
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