Remove CTR Remove Eloqua Remove MQL Remove Response Rate
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How to Measure Email Success in 2015: A Call to ROI

The Point

That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. MQLs/Cost Per MQL.