Click Rate CTR Eloqua Response Rate 
The Point
JANUARY 13, 2015
As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.
Vidyard
NOVEMBER 11, 2016
Sometimes the only indication you have that things are going well is opens, clicks, and video views. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Lenovo saw an immediate lift in video completion rates from 70% to 96%—a clear signal that the campaign was working.
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