The Point
NOVEMBER 27, 2018
And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.
Ledger Bennett
JULY 11, 2018
Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking.
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SnapApp
APRIL 4, 2018
Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. CTR, Unique CTOR, Forwards/Shares and links clicked on. Tracking method – Eloqua. . . SEMrush | PR & Content Producer. . . User Engagement Metrics (time on page, bounce rate, organic CTR, etc.).
Vidyard
NOVEMBER 11, 2016
Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Their personalized video holiday campaign resulted in a 230% increase in campaign CTR, and an 88% increase in eBook downloads.
WebMarketCentral
SEPTEMBER 24, 2009
9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3%
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