Cross-Selling Features Lead Scoring Microsite 
Customer Experience Matrix
NOVEMBER 18, 2009
This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details.
PathFactory
MAY 11, 2022
Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same?
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Hinge Marketing
APRIL 17, 2019
As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Biznology
FEBRUARY 23, 2015
The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4
New North
JULY 25, 2024
And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. ABM is a targeted B2B strategy that focuses on engaging specific high-value accounts rather than marketing to everyone with a pulse. Some B2B marketers will say ABM is just “good marketing.”
Inbox Insight
JULY 10, 2024
It focuses on engaging each high-value account individually, treating each one like its own market. This level of customization helps in nurturing high-value prospects in a more targeted and meaningful way, potentially leading to better conversion rates compared to conventional broad-spectrum marketing.
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