Cross-Selling Features Lead Scoring Microsite 
PathFactory
MAY 11, 2022
Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same?
New North
JULY 25, 2024
And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. ABM is a targeted B2B strategy that focuses on engaging specific high-value accounts rather than marketing to everyone with a pulse. Some B2B marketers will say ABM is just “good marketing.”
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Valasys
JULY 1, 2021
One can choose many goals such as: Generating more leads by increasing traffic to the website. Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. m) Lead and customer lifecycle management.
DealSignal
AUGUST 30, 2021
For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling.
Customer Experience Matrix
NOVEMBER 18, 2009
This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Albacross
JANUARY 17, 2020
For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.
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