Remove Cross-Selling Remove Eloqua Remove Software Remove Transparency
article thumbnail

Why customer advocacy should be at the heart of your marketing

markempa

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

article thumbnail

Marketing + Technology + Management – Hype = MarTech

chiefmartech

How you manage your organization, adapting process and structure to a world of software dynamics, impacts your marketing. And while these sponsors do have something to sell, they work very hard to win your interest and attention by making their sponsored sessions educational too.

article thumbnail

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Companies that get this will realize they need to hire at least one full time videographer to better "show" everything it is they do, sell, etc. Work with an agency who is 100% transparent with the work they do.