ClickZ
JANUARY 22, 2020
In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Content Marketing. ActiveCampaign.
Convince & Convert
APRIL 29, 2012
Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. Social media management software companies, et al. And that takes time.
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Allocadia
APRIL 8, 2019
billion high-tech hardware and software company, with over 600 marketers worldwide. Making sure there was global and regional accountability and transparency around the new marketing plan framework (SiriusDecisions Campaign Framework). Changing How National Instruments Approached Planning. National Instruments is a $1.5
Content Marketing Institute
OCTOBER 22, 2017
Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Two more words: Ad blockers. 61% of U.S.
Heinz Marketing
MARCH 29, 2018
Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. What apps/software/tools can’t you live without? This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Technology is my friend.
LeadSloth
AUGUST 11, 2009
E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Jep: Is there a typical target group that is easier to reach with PPC?
ANNUITAS
JUNE 28, 2012
We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). More transparency. It’s All About Revenue – Eloqua. Hence, the list. Our first four things that marketers need from us are…. A true view of the technology.
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