markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Heinz Marketing

JANUARY 25, 2021

There’s disadvantages when companies very transparently say, “Our partner program is really just all about pipeline. And I think you and I have both seen Partner programs that are very transparently one-sided, right? How do you think about that ecosystem where the lanes cross a little bit?

Sales Management 86

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 86

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. Beta rates expire August 26 — save $250 on all-access tickets now.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Companies that get this will realize they need to hire at least one full time videographer to better "show" everything it is they do, sell, etc. Work with an agency who is 100% transparent with the work they do.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62