Cross-Selling Eloqua Practices Software 
The Point
FEBRUARY 18, 2020
The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. The major software players in the marketing automation space have also seen a lot of changes in the last 5 years.
Ledger Bennett
FEBRUARY 24, 2020
If you take a step back, strip away the narrative and really question these ‘trends’, what they mean for your business and how they’d actually work in practice you might well find they’re about as lacking in substance as the Emperor’s new threads. Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’.
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Engagio
FEBRUARY 21, 2020
So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? This is also a great time to ask both Sales and CS about any data that would indicate if an account isn’t worth attempting to sell to.
Heinz Marketing
FEBRUARY 26, 2018
Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.
Convince & Convert
MAY 18, 2012
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.
Heinz Marketing
MAY 7, 2018
It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The good, bad & ugly with Mike Braund from Tableau Software. Mike will touch on: Current focus: Cross channel orchestration is a focus for us (usermind, lytics).
Single Grain
MAY 31, 2023
Ensure that your AI automation practices adhere to the requirements outlined in these regulations. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory. Here is an example of a dynamic content email from Fit for Me.
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