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How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

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How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

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8 SaaS Pricing Page Strategies to Boost Conversion Rates

Directive Agency

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. billion in 2022 , most buyers still prefer free solutions. Not quite, though. Well, it’s simple.

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14 Sales Presentation Techniques That Will Help You Close More Deals Today

Hubspot

Before you discuss solutions and results, you must understand the problem. Focusing on Point A triggers loss aversion, and the natural human reaction to loss aversion is a sense of urgency. Convince them the pain is only going to get worse without your solution -- because you know that to be true. But that approach is a mistake.

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The buzz around account-based marketing at MarTech

chiefmartech

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

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6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.