LeadSloth

AUGUST 26, 2010

Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. And because it’s synced with the CRM, all this info is also available to the sales people.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 4, 2009

There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

MARCH 8, 2010

Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. It’s the Twitter model (choose to follow), instead of the email marketing model (the sender pushes updates). But it’s always Marketing who decides which alerts will be sent (and when), not the sales person.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Social Media. So it’s about having conversations with your (potential) clients rather than just blasting out your message.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 12, 2010

An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower, Co-founder, Marketbright (No Twitter). Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100