The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. DT: Salesforce, like any CRM system, is only as good as the data in it.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

MARCH 18, 2014

Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”. I’m guessing the answer to these questions, in Phil’s case, is a big fat “no.” In fact, he concludes: “Stop sending batch email blasts.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

MARCH 13, 2013

Unfortunately, no matter how motivated or well-trained or highly compensated your sales reps, relying on a sales force alone for lead follow-up is almost guaranteed to mean some leads fall through the proverbial cracks.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

The Point

APRIL 30, 2012

Or if customers want to receive critical product updates, but not information on training classes. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100