Digital B2B Marketing

OCTOBER 2, 2012

Media sales representatives perpetuate the problem, comparing reach to their competitors. CRM retargeting. Target advertising to individual contacts, like those in your CRM database. This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl? Are they on Facebook? Company targeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

JULY 7, 2011

I submit as Exhibit A: the numerous regrettable ERP and CRM investments that have been made by large corporations. A challenge faced by sales and marketing is the emotions that matter are not the easy ones to create. Here are some of the stronger and more powerful emotions at play in B2B marketing and sales: Trust.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

NOVEMBER 1, 2011

Stakeholders are often experts in the business, a functional disciple (ie IT) or in the solution category (ie CRM). Enterprise B2B is different, the products and solutions are complex and need to be understood. Further, these areas require expertise.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

DECEMBER 19, 2013

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. But for today, don’t fall prey to the sales pitch.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

JUNE 7, 2012

CRM : Customer Relationship Management. SFA : Sales Force Automation. Marketing and Sales Pipeline Acronyms MAL : Marketing Accepted Lead. SQL : Sales Qualified Lead. A single definition, as an alternative to providing separate definitions for a “lead” at various stages of the sales process.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100