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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Better than nothing but not too impressive—think how many CRM conferences there are. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!, Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” For the last three years, your renewal rate has been about 40% annually, so you can reasonably expect that trend to continue. A good CRM system is essential. Reputation.

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