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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” For the last three years, your renewal rate has been about 40% annually, so you can reasonably expect that trend to continue. Market share research; awareness research; media citations; analyst research.

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What Tools and Management Systems Work Best for B2B Lead Generation


Sales Management Systems is a sales management system many companies rely on. Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” Staying organized and keeping up on the latest in B2B trends will keep you ahead of the curve. How can we help you Make Good Media?

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., Maybe the clearest measure of buzz is Google Trends, which counts how often a term is searched for and how often in appears in Google News articles. This research isn’t simply a goose chase. And I would have noticed.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Wikipedia and a handful of open-source software developers were the pioneers. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Raplets.