Lattice

MARCH 16, 2016

But smart teams understand that better segmentation is the key to B2B sales and marketing success. Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. web technologies or technologies used behind the firewall) and firmographic data (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

SEPTEMBER 21, 2016

In this way they can smartly grow their database by only adding high-propsensity buyers, rather than random names from a purchased list. Using predictive helps bridge the divide between sales and marketing, supports operationalizing campaigns across your CRM and MAP systems, and enhances the segmentation capabilities of teams.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Sales can get an at-a-glance view of an account’s purchase history, buying intent, complementary and competitive technologies and relevant contacts for outreach within the latest version of our Buyer Insights App.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

OCTOBER 5, 2016

Each of these signals is fed into predictions of future purchases. For 90% of our deployments, these “external signals” are much better predictors than signals derived from CRM or Marketing automation alone. Black box algorithms may work in the SMB segment but don’t work as well in the Enterprise.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190